Key Success Factors


  • Wide variety of great tasting food products and exciting new recipes introduced periodically to encourage new & repeat patronage.
  • On-going R&D to continually improve the quality of our food and service and to introduce new food products.
  • HACCP certified central kitchen assuring food safety, quality and consistency.
  • Open kitchen concept allowing our customers to observe how their food is prepared with the highest standard of care and hygiene.
  • A modern, welcoming, trendy, upbeat and clean environment with fast, friendly and attentive service.
  • Sound and focused marketing and promotional strategies to increase sales.
  • Ability to locate in smaller retail lots ranging from 1,500 sqft to 2,500 sqft.
  • Low initial capital investment resulting in shorter pay-back period.
  • Depth of management experience in managing multi-chain outlets in Asia Pacific region.